About Us

Sooke

Owning your Individuality

Born through the inculcation of sustainability and individuality, Sooke is a premium clothing label celebrating eclectic style. From strong silhouettes, unabashed prints to versatile co-ord sets, crafted in balanced yet vibrant colour palettes, we value utmost attention to detail, quality, and fostering an innate sense of exclusivity. Situating ourselves within the realm of approachable luxury, we curate a timeless piece, customised to fit you seamlessly.

Here at Sooke, we believe that the clothes you adorn hold enormous power to serve as an outlet for your true self. It is all about wearing and styling pieces that bring out a sliver of who you are behind closed doors.

Founded by Sukriti Bajaj, Sooke’s genesis revolves around fluid sexuality, structured yet relaxed tailoring, circular design, and never being afraid of owning your individuality.